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Event Details
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Search Engine Optimization & Social Media
Are you struggling to figure out why your website and social media strategies don’t seem to be as effective as in the past?
Attend this session to learn how the major search engine algorithms and social media sites are changing and what you can expect in the near future. Also learn:
• How search engine optimization is changing in 2010
• What the coming merger of Bing and Yahoo search results mean for SEO
• How the most popular social media sites are changing and how it impacts SEO efforts
• How to leverage your existing content strategy to fuel your online marketing success
Our Hosts:
Sheila Kloefkorn, President, KEO Marketing
As President of KEO Marketing (www.keomarketing.com) a Phoenix-based online agency, Sheila is responsible for developing comprehensive online solutions for businesses of all sizes across the U.S. and more than 100 countries. Companies that Sheila has provided online strategy for include General Motors, FedEx, Profiles International, Esselte Corporation, Avnet, and many more. Prior to founding KEO Marketing, she was VP of Operations with a New York based agency, which helped Fortune 1000 clients, including brands like L'Oreal, Motorola, Best Buy, and Disney, among others, reach 18-25 year olds through innovative traditional and online programs. She held senior positions with iCrossing, served as President of the Phoenix Chapter of the American Marketing Association and was the founding Co-Chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ).
Fionn Downhill, CEO and President, Elixir Interactive
Fionn is involved in the advancement of search engine marketing and is a strong advocate for best business practices in the industry. She is past board member of the Search Engine Marketing Professional Organization (SEMPO). She is a founding member and past chair of the SEMPO Institute which was launched to provide first class training for the search engine marketing industry worldwide. Fionn is a frequent speaker on Search Engine Marketing and is actively involved in the Search Engine Marketing community. Fionn is a Search Engine Watch subject matter expert and writes a very successful column "The Business of Search." She has presented to AD-Tech, Search Engine Strategies, SMX Expo, Searchnomics, AMA, Society for Women Engineers to name a few.
BMA Members: $10, Non-Members: $25
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Event Details
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When & Where
ASU SkySong
1475 N. Scottsdale Rd.
Scottsdale,
AZ 85257
Tuesday, July 20, 2010 from 3:00 PM to 5:00 PM (MT)
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Hosted By
Business Marketing Association Phoenix
The Phoenix chapter of the renowned Business Marketing Association is committed to helping senior B2B marketing professionals in the Valley to network, learn and help each other. Today’s marketing professional has more options, with less time to react than ever before. Meet other like-minded professionals who are equally motivated through BMA’s unique programs and mixers. Learn from some of the nation’s top experts on a variety of marketing topics at BMA seminars, mixers and special events.
Visit BMAPhoenix.org for more information.
